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What determines your lens choice?

After shooting the Great Reno Balloon Race this past week, I wondered what goes into ones decision when making your choice of a particular lens you may want to use. We have such a wide variety of lenses to choose... Continue Reading →

Nevada City Summer Nights 2017

I love Action Camera customers. Without our customers, I would have never had the chance to photograph the best street festival I have ever been to so far in my life. On the suggestion to head up to Nevada City... Continue Reading →

Photographing at Effie Yeaw Nature Center

Last Sunday, I was able to join Pete Perez and Action Camera students at Effie Yeaw Nature Center for a morning of shooting local wildlife. The Nature Center was established in 1976 after about 20 years of petitioning and organizing... Continue Reading →

85mm Showdown: Zeiss Batis vs. Sony G-Master

If you shoot one of the Sony full frame mirrorless cameras, then adding one of these two lenses can give you the ultimate portrait shooting machine. Which one is for you?  If you've asked yourself that very question and still... Continue Reading →

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