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Your local photography shop in Roseville, California! We offer the best equipment, rental, advice, and education for every photographer at every stage.

Creative Lens Kit for Mobile Phone Photography

Cell phones are everywhere! Almost every person has a phone and is constantly using it to flood social media with countless amounts of images. And why not? It's the one camera that is guaranteed to be on a person at... Continue Reading →

Street Photography Workshop

As most of our followers know here at Action Camera we offer a wide variety of classes and workshops.  Our classes are typically held at our location, while workshops consist of an "in-class" lecture at our store in Roseville with... Continue Reading →

Testing the GFX 50S in Studio

Fuji recently released a medium format mirror-less camera, the GFX 50S, into the market and everyone was in awe! This 51.4 megapixel camera is great for product photographers, wedding photographers, fashion photographers, landscape photographers and pretty much any shooter who wants... Continue Reading →

Canon’s New 35mm Macro With LED Built-in

Canon recently introduced a new EF-S 35mm f/2.8 IS STM Macro lens with a built-in LED ring light. The lens is built for the crop sensor body styles in the Canon DSLR line up, and it is an equivalent 56mm... Continue Reading →

Fun in The Action Camera Studio

I had the opportunity to collaborate with two awesome women in the Sacramento area to create beautiful images using the Action Camera studio. I gained some inspiration from a few photos I found on Pinterest, and I decided to put Action... Continue Reading →

Beauty Headshots: Two Lights & No Background

Create beautiful headshots by learning techniques for two light set up and no background needed.

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