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Action Camera Blog

1984, The Beginning of Action Camera Roseville.

    As I was unpacking our Small Business Saturday promotional package, I was trying to think of some ways to promote us as a place to shop during the holiday season. Loving my job, I want to see this... Continue Reading →

What determines your lens choice?

After shooting the Great Reno Balloon Race this past week, I wondered what goes into ones decision when making your choice of a particular lens you may want to use. We have such a wide variety of lenses to choose... Continue Reading →

Did the Sony A9 just make mirrors in cameras as useful as your appendix?

The high end digital camera market has slowly been moving toward mirrorless options and away from traditional mirrored DSLR's.  In recent years this movement has picked up speed in leaps and bounds.  With the release of Sony's A9 the mirrored... Continue Reading →

Camping with Zeiss

I recently was able to get away to the coast for the weekend. We camped near Jenner, CA on the Russian River close to where it meets the Pacific Ocean. Being an environmental campground, Willow Creek is a walk in.... Continue Reading →

Nevada City Summer Nights 2017

I love Action Camera customers. Without our customers, I would have never had the chance to photograph the best street festival I have ever been to so far in my life. On the suggestion to head up to Nevada City... Continue Reading →

Creative Lens Kit for Mobile Phone Photography

Cell phones are everywhere! Almost every person has a phone and is constantly using it to flood social media with countless amounts of images. And why not? It's the one camera that is guaranteed to be on a person at... Continue Reading →

Tips on how to shoot your safe and sane fireworks.

4th of July is getting close.  Not all of us will be going to Disneyland or Cal Expo or some other big fireworks show.  Even if your just shooting good old safe and sane fireworks it doesn't mean that you... Continue Reading →

My New Favorite Backpack

In my many years of Photography carrying around my camera almost everywhere I went, I've tried on a lot of camera bags and backpacks.  The Mindshift Ultralight Dual 36L is definitely my new favorite.  It is an extremely comfortable backpack... Continue Reading →

Street Photography Workshop

As most of our followers know here at Action Camera we offer a wide variety of classes and workshops.  Our classes are typically held at our location, while workshops consist of an "in-class" lecture at our store in Roseville with... Continue Reading →

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