Nikon just released their highly anticipated Firmware 3.0 for the Nikon Z8, and it’s packed with incredible upgrades that every Z8 owner needs. But if updating firmware feels overwhelming, Action Camera is here to help you get the most out... Continue Reading →
Tamron's follow up to the widely successful 70-180 is due out in just a few days. Thanks to Ben at Tamron I was given the opportunity to spend a couple days with a full production model. Here are just a... Continue Reading →
Are you a budding photographer looking to take your photos to the next level? Are you passionate about capturing the beauty of life in stunning images? Then you’ve come to the right place! In this blog post, I’ll be sharing... Continue Reading →
Demystifying HEIC and HEIF files If you are the proud owner of a last generation camera from Canon or Sony, you may have come across a curious new file type. The old standards are still there, including RAW and JPEG,... Continue Reading →
When packing your camera bag to go on a trip it can be a challenge to decide what lens is the best to bring to capture those special moments with family and friends without feeling like your gear is holding... Continue Reading →
Composition describes placement of relative objects and elements in a work of art. In other words, where you place your subject, foreground, and background elements within your photograph. Composition is a way of guiding the viewer’s eye towards the most... Continue Reading →
I am a new associate to Action Camera and when I found out about our studio rental program I was shocked. As a photographer myself I understand that finding an affordable studio space is definitely not an easy task. Here's... Continue Reading →
In 2018 I got the opportunity to do a paid internship at American River College for the Freelance Photography and Fashion Departments. I photographed all of the events leading up to the annual American River College Fashion show plus the... Continue Reading →
Here at Action Camera, we're always getting a steady flow of products that are new or at least new to us. Recently we had a camera in the store unlike any we had ever seen before. It was the "Lomography... Continue Reading →