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What the HEIC?

Demystifying HEIC and HEIF files If you are the proud owner of a last generation camera from Canon or Sony, you may have come across a curious new file type. The old standards are still there, including RAW and JPEG,... Continue Reading →

Choosing Your Travel Lens Kit

When packing your camera bag to go on a trip it can be a challenge to decide what lens is the best to bring to capture those special moments with family and friends without feeling like your gear is holding... Continue Reading →

Composition

Composition describes placement of relative objects and elements in a work of art. In other words, where you place your subject, foreground, and background elements within your photograph. Composition is a way of guiding the viewer’s eye towards the most... Continue Reading →

Action Camera’s Under Utilized Treasure: Studio Rental

I am a new associate to Action Camera and when I found out about our studio rental program I was shocked. As a photographer myself I understand that finding an affordable studio space is definitely not an easy task. Here's... Continue Reading →

Christina’s Choice Dynamic Duo: Fashion Photography

In 2018 I got the opportunity to do a paid internship at American River College for the Freelance Photography and Fashion Departments. I photographed all of the events leading up to the annual American River College Fashion show plus the... Continue Reading →

Old School, Yet Innovative.

Here at Action Camera, we're always getting a steady flow of products that are new or at least new to us.  Recently we had a camera in the store unlike any we had ever seen before. It was the "Lomography... Continue Reading →

Tips for Photographing Live Music

THINGS TO CONSIDER A long-time music photographer once told me, "If you can make the drummer look good on stage, you can make anybody look good." Photographing concerts and live music events can be tricky.  There are a lot of... Continue Reading →

Table Mountain – Workshop Report

The Table Mountain workshop was great fun! We met everyone early Sunday morning at the ecological reserve to practice the nature, landscape, macro and other techniques learned the previous evening. North Table Mountain covers approximately 3,300 acres. With vistas of wildflowers, waterfalls and... Continue Reading →

Beauty Headshots: Two Lights & No Background

Create beautiful headshots by learning techniques for two light set up and no background needed.

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