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10 Reasons to Upgrade to the A7IV: And a few reasons not to.

Reasons to upgrade! One: Improved auto focus with new modes including bird eye detection. Two: Increased resolution from 24MP to 33MP with no loss of high ISO capability. Three: Improved ergonomics. Same body shape and size of the A7SIII, A7RIV,... Continue Reading →

The YouTube Camera Community: Via the Sony 35mm f/1.4 GM

It's that time again; when a hot new item is announced and the YouTube camera community falls all over themselves to be the one to tell you if you should spend your hard earned money to own it. For any... Continue Reading →

Sony A7S III: Why only 12 megapixels? Are 12MP enough?

I've developed a reputation for having the longest blogs of anyone at Action Camera. This one is going to bring my average length way down because the answers to the questions above, though asked over and over since the specs... Continue Reading →

Sony Alpha 7R IV: What’s up?

*Updated: 7-23-19 I've personally owned every iteration of the Alpha 7R series so I shouldn't have been surprised that roughly 2 years after the R3 we're going to get an R4... but I was. I've spent hours pouring over all... Continue Reading →

Thoughts on the Sony Alpha 7R III

Just like the Alpha 7R2 before it the R3 has been reviewed to death.  Most of the reviewers just have to throw something out there for click bait.  I’m going to try and cover some of the details you might... Continue Reading →

Did the Sony A9 just make mirrors in cameras as useful as your appendix?

The high end digital camera market has slowly been moving toward mirrorless options and away from traditional mirrored DSLR's.  In recent years this movement has picked up speed in leaps and bounds.  With the release of Sony's A9 the mirrored... Continue Reading →

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