Action Camera Blog

Lightroom Classic CC – April 2018 Updates

Adobe made some welcome changes to Lightroom Classic CC in their April 2018 v7.3 update for Creative Cloud members. Dehaze has moved to the Basics panel, instead of hiding down under Effects. This enhances workflow so you can work with... Continue Reading →

The Sony A9 – I’m in Love

    It has been a while since I have felt like this. My stomach has butterflies, I get nervous when I am holding it in my hands, and I can't think straight. I am in LOVE... with the Sony... Continue Reading →

Photoshop Tip #2: Give dull hair a quick & easy boost

In the image below we have a situation that comes up a lot; dark hair over a dark background and the hair just doesn't pop.  Start looking at portraits and you'll see it time and again.  I'm going to show... Continue Reading →

Photoshop Trick: Remove creases & wrinkles in clothes with the heal brush

Super fast and simple step by step Photoshop method to remove creases and wrinkles from clothing. First take a look at the short video to get a head start and to see how easy it is; then follow the simple... Continue Reading →

1984, The Beginning of Action Camera Roseville.

    As I was unpacking our Small Business Saturday promotional package, I was trying to think of some ways to promote us as a place to shop during the holiday season. Loving my job, I want to see this... Continue Reading →

What determines your lens choice?

After shooting the Great Reno Balloon Race this past week, I wondered what goes into ones decision when making your choice of a particular lens you may want to use. We have such a wide variety of lenses to choose... Continue Reading →

Did the Sony A9 just make mirrors in cameras as useful as your appendix?

The high end digital camera market has slowly been moving toward mirrorless options and away from traditional mirrored DSLR's.  In recent years this movement has picked up speed in leaps and bounds.  With the release of Sony's A9 the mirrored... Continue Reading →

Camping with Zeiss

I recently was able to get away to the coast for the weekend. We camped near Jenner, CA on the Russian River close to where it meets the Pacific Ocean. Being an environmental campground, Willow Creek is a walk in.... Continue Reading →

Nevada City Summer Nights 2017

I love Action Camera customers. Without our customers, I would have never had the chance to photograph the best street festival I have ever been to so far in my life. On the suggestion to head up to Nevada City... Continue Reading →

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