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What the HEIC?

Demystifying HEIC and HEIF files If you are the proud owner of a last generation camera from Canon or Sony, you may have come across a curious new file type. The old standards are still there, including RAW and JPEG,... Continue Reading →

Choosing Your Travel Lens Kit

When packing your camera bag to go on a trip it can be a challenge to decide what lens is the best to bring to capture those special moments with family and friends without feeling like your gear is holding... Continue Reading →

Living Analog: Slow it down

I’m here to tell those of you who never had a record collection that something was lost when vinyl went away. Now, it’s probably not what you think. I am not one of those who believe music sounds better from... Continue Reading →

Composition

Composition describes placement of relative objects and elements in a work of art. In other words, where you place your subject, foreground, and background elements within your photograph. Composition is a way of guiding the viewer’s eye towards the most... Continue Reading →

So your family member wants a camera for Christmas…

What do you do? Where do you start? Do you ask your Great Aunt who was a photographer in the 90's what cameras to consider? In this day and age, the world of cameras is constantly evolving, which is why... Continue Reading →

Did the Sony A9 just make mirrors in cameras as useful as your appendix?

The high end digital camera market has slowly been moving toward mirrorless options and away from traditional mirrored DSLR's.  In recent years this movement has picked up speed in leaps and bounds.  With the release of Sony's A9 the mirrored... Continue Reading →

Creative Lens Kit for Mobile Phone Photography

Cell phones are everywhere! Almost every person has a phone and is constantly using it to flood social media with countless amounts of images. And why not? It's the one camera that is guaranteed to be on a person at... Continue Reading →

Tips on how to shoot your safe and sane fireworks.

4th of July is getting close.  Not all of us will be going to Disneyland or Cal Expo or some other big fireworks show.  Even if your just shooting good old safe and sane fireworks it doesn't mean that you... Continue Reading →

Street Photography Workshop

As most of our followers know here at Action Camera we offer a wide variety of classes and workshops.  Our classes are typically held at our location, while workshops consist of an "in-class" lecture at our store in Roseville with... Continue Reading →

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