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sony

What the HEIC?

Demystifying HEIC and HEIF files If you are the proud owner of a last generation camera from Canon or Sony, you may have come across a curious new file type. The old standards are still there, including RAW and JPEG,... Continue Reading →

10 Reasons to Upgrade to the A7IV: And a few reasons not to.

Reasons to upgrade! One: Improved auto focus with new modes including bird eye detection. Two: Increased resolution from 24MP to 33MP with no loss of high ISO capability. Three: Improved ergonomics. Same body shape and size of the A7SIII, A7RIV,... Continue Reading →

My Single Greatest Photography Influence

My very first camera was the Canon AE-1 Program, a 35mm film camera, that my mom bought me when I decided to get into photography as a 16 year old high school student. In the time since I've gotten into... Continue Reading →

The YouTube Camera Community: Via the Sony 35mm f/1.4 GM

It's that time again; when a hot new item is announced and the YouTube camera community falls all over themselves to be the one to tell you if you should spend your hard earned money to own it. For any... Continue Reading →

Sony A7S III: Why only 12 megapixels? Are 12MP enough?

I've developed a reputation for having the longest blogs of anyone at Action Camera. This one is going to bring my average length way down because the answers to the questions above, though asked over and over since the specs... Continue Reading →

News – Sony 12-24mm f/2.8 GM Announced

Sony has announced the new 12-24mm f/2.8 G Master lens for Sony FE full frame mirrorless cameras. The 12-24mm f/2.8 GM claims the widest field of view with an f/2.8 aperture on the market. Featuring XA (extreme aspherical) elements, ED... Continue Reading →

Sony Alpha 7R IV: What’s up?

*Updated: 7-23-19 I've personally owned every iteration of the Alpha 7R series so I shouldn't have been surprised that roughly 2 years after the R3 we're going to get an R4... but I was. I've spent hours pouring over all... Continue Reading →

The Magic of Sony and Sigma

Sigma launched their SONY E mount line! I took the 85mm prime lens for a spin, and it was magic. The Sigma art lens created an incantation in each photograph. The Autofocusing speed was just as agile as my Sony... Continue Reading →

Thoughts on the Sony Alpha 7R III

Just like the Alpha 7R2 before it the R3 has been reviewed to death.  Most of the reviewers just have to throw something out there for click bait.  I’m going to try and cover some of the details you might... Continue Reading →

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